Adds Value To Your Product Service

Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new. The value is intangible and doesn’t have a direct monetary value, however, it is invaluable to the business model and the relationship between the brand and consumers. Content that adds value to consumers by educating them on the product/service via how-to blog posts, instructional videos, and webinars is ideal for adding value.

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Increases Traffic

Not only is good-quality, original content great for SEO purposes, it’s also a brilliant way to drive traffic to a website and keep consumers on the site for longer. For example, a website with just a homepage and contact page will receive much higher bounce rates, limited page views and very little engagement, whereas a website with an onsite blog packed full of engaging content leaves an impression on the user and encourages them to interact with the site and visit multiple pages.